Who We Are?

Rural Inclusion is a UK-based social enterprise founded by technology entrepreneurs and championed by a global network of Inclusion Ambassadors working together to fight poverty in rural communities.

There are an estimated 600 million smallholder farmers in the world, producing over 30% of all our food. Yet this group represents a large proportion of the world’s poor, with many earning less than $2 a day and unable to provide basic needs for their family.

Our vision is for rural communities across the world equipped with the skills to be resilient and prosperous.

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Our Founding Story

Joseph Lukwago was born in rural Uganda in a community of smallholder farmers. He was lucky to have the opportunity to study in good schools and graduated as a software developer.

Joseph met Jack Farren in 2019 after he moved to London, and they both shared a passion for using technology to better the world. Combining their skill sets, they embarked on a journey to uplift rural communities.

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In 2021, Jack travelled to Joseph’s home district in Uganda and discovered from our research with 8,395 farmers that many lack access to the skills to become financially literate, start new businesses, make use of technology, and adapt to the effects of climate change.

We later tested different methods of financial education and found that animated videos in local languages could effectively support even the most marginalised communities.

Supporting Smallholder farmers is not just an investment in agriculture; it’s an investment in our global future.

Creating impact in partnership with:


What We Do

Ostrii Mobile Application

Ostrii is an award-winning offline mobile application developed by Rural Inclusion used by partners for community-based agents to effectively deliver training and monitor impact in rural communities.

Digital Curriculum Development

Rural Inclusion develops digital curriculums using 2D and 3D animation in local languages for partners through our in-house creative team and sector experts.

Innovative projects implemented in:






El Salvador


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Smallholder Farmers
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Here is how Ostrii works:

Partner with Rural Inclusion:

Are you looking for a partner with innovative approaches to the design, delivery and monitoring of your training projects with rural communities?

Contact the Rural Inclusion team Here